Politics

ABC's "Made in America" Puts Blame on Consumers

By Anne Landman

On February 28, ABC World News with Diane Sawyer premiered a TV series called "Made in America" that ostensibly encourages viewers to buy American-made products to help spur U.S. job growth. In the first episode, a reporter tours the home of an average American family, discovering that most of the family's belongings were made in foreign countries. To illustrate how remiss the family has been in buying American, a moving crew takes everything out of the house that is made in a foreign country. The crew rips out the family's stove, carts off their furniture, beds and refrigerator, and takes virtually everything in the home away except a small vase with a flower in it. The family returns, shocked, to see their empty home. The series blames consumers for not purchasing American-made products, while failing to mention how major American corporations choose to manufacture their products overseas. Also unmentioned is the fact that ABC's parent company, Disney, manufactures toys, including Mickey Mouse memorabilia and other goods, in Chinese factories. The show obscures the fact that consumers don't choose where the products offered in their local stores are made, and doesn't discuss the limited American-made products offered at ubiquitous big-box appliance, electronics, furniture, drug and toy stores.

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Full post as published by PR Watch on March 02, 2011 (boomark / email).