Legal Niches

THQ's Balloon Release Angers San Francisco Residents

By james_fudge

C|Net reports that the citizens of San Francisco are apparently ticked off at THQ - and by extension its partner GameStop - for releasing hundreds of balloons into the sky as part of a mock protest of North Korea - part of a marketing ploy for its new game Homefront. The balloon release happened during the Game Developers Conference. Many of the balloons had a postcard-size flyer attached to it advertising the game. People in the downtown area saw the balloons soaring in the sky, but were disgusted as they watched them land in the San Francisco Bay. That is when some residents began to express their anger. The anger was aimed at GameStop, which was a promotional partner with THQ and whose name appeared on the balloons. Read More

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Full post as published by GamePolitics.com on March 03, 2011 (boomark / email).