Legal Marketing & PR

Beginning of the end of the recession

By Larry Bodine, Esq.

I believe we are at the bottom of the economic downturn that I first spotted last August, Get Ready for the Coming Recession .  I have seen the light at the end of the tunnel, and better economic times for law firms are approaching.  Here's the evidence:

• Real estate lawyers are adapting -- learning to handle workout transactions, taking on foreclosure work, tax appeals, commercial transactions and zoning work; holding "fix my credit" seminars for first-time home buyers, and targeting real estate investors and foreclosure specialists as clients.  NB: I'll be speaking on "Innovative Marketing Strategies for Real Estate Lawyers" sponsored by Attorneys' Title Guaranty Fund on May 20 in suburban Chicago.
• Law firms shut down spending and cut costs sharply during the first quarter.  This ended on April 1, when the second quarter began, and law firms are beginning to spend money on marketing gain.  I've seen this among my own law firm clients.
• Google reported that its earnings of rose 30%, which was better than stock analysts expected. This is important in two ways -- first it shows that despite the real estate marketing, other parts of the economy are doing great.  Second it gives clients a sense of optimism, which is a key element in ending the recession. See Earnings Optimism Boosts Stocks
• Some Wall Street bosses now profess to see light at the end of the tunnel, and they may be right. “The worst is behind us,” Richard Fuld, Lehman’s chief executive, told the New York Times. See Worst May Be Over. Still, It’s Not Pretty
• Investors Intelligence editor Michael Burke says that the stock marketing is bottoming. This will cause clients to make investments, because nobody wants to miss the buying opportunity. "We could be moving pretty much to the upside starting in July or so," he predicted.
• Marvin Appel, editor of Systems & Forecasts, a biweekly investment newsletter said, "My general market outlook is that the worst is over," Appel said. "Not that the consumer is doing great, but the bad news is out."  Consumer discretionary spending, which had dropped sharply, typically is the first to fall heading into recession,but it also rebounds earlier than other market sectors.

So I think we're at the bottom of the recession now.  There's only one way to go from here -- up.

Full post as published by Larry Bodine's LawMarketing Blog on April 19, 2008 (boomark / email).