Legal Marketing & PR

Webinar on Tuesday: Lawyer Rankings

By Larry Bodine, Esq.

One thing that brings out the competitive nature of CMOs and marketers everywhere is the desire to score high on the numerous law firm rankings that are published.   Being named No. 1 as a corporate dealmaker or litigation firm is a huge marketing coup -- even making the top 10 of rankings like the AmLaw 100 are sought-after goals.

On the other hand, marketers must grind through the laborious chore of compiling information for directories, some of which are created simply to sell advertising.

You can tune in to an all-star webinar on Tuesday, May 6, 2008 (that's tomorrow) starting at Noon EDT "Blood, Sweat & Tiers: Who are the winners and losers in the battle for lawyer rankings?" They'll cover the proliferation of legal guides, directories, listings, and rankings that marketers must deal with.

Brought to you by WestLegalEdcenter, the cast includes:

• Fiona Boxall, Managing Editor, Chambers & Partners
• Joseph Calve, Chief Marketing Officer, Proskauer Rose LLP
• Deborah McMurray, CEO, Content Pilot
• William White, Publisher, SuperLawyers
• Jonathan Asperger, Principal, Asperger Partners LLC

Click here to get your seat at Blood, Sweat & Tiers:  Who are the winners and losers in the battle for lawyer rankings?

This no-holds-barred discussion will answer:

• Which, if any, of the rankings have value, and why?
• What do buyers of legal services really think about rankings?
• Does the proliferation of legal guides and directories bring clarity to process of selecting outside lawyers, or muddy the waters?
• How can lawyers and their firms get the rankings they deserve and, once received, leverage them in the marketplace?

West LegalEdcenter is an online source for continuing legal education (CLE) programs and business-oriented legal courses for large firms and corporations to solo practitioners and paralegals.

Full post as published by Larry Bodine's LawMarketing Blog on May 05, 2008 (boomark / email).