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Corporate & Securities Law

: BusinessAssociationsBlog.com

Market Responses to Name Changes

By Stephen Bainbridge

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Remember when Boalt UC Berkeley spent all that money on coming up with a new brand name? I couldn;t help being reminded of that episode when I read a new paper, Price Reactions to Corporate Name Changes, which finds “name changes convey weak real information about the corporation.”

[continued on site]

Full post as published by BusinessAssociationsBlog.com on May 07, 2008 (boomark / email).

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