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Legal Marketing & PR

: Real Lawyers : Have Blogs

Answering lawyer's 'no time' objection to blogging

By Kevin OKeefe

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PR expert, Shel Holtz, has good post today on answering the time objection to blogging. Shel was addressing the time objection to executives blogging. I thought his explanation applied well to lawyers as well. Blogs don?t replace phone calls, road shows, speeches, letters, email and the rest of the tools in the communications toolbox. When making the choice of tools to use, though, blogging should be assessed based on its strengths. Identifying the return on time invested an executive would accrue, that time commitment could seem like a far less daunting obstacle. Blogging, in fact, could ultimately take less time than using all the other channels that are less effective in some circumstances. Finally, a lot of the worry about the time involved comes from a misconception: Blog posts from executives, many company leaders assume, need to be lengthy, carefully crafted essays, not unlike a shareholder?s letter or one of those ?From the CEO? columns that used to appear on the inside front cover of so many magazines...continue to full post

Full post as published by Real Lawyers : Have Blogs on May 19, 2008 (boomark / email).