Home -> Law Blog Directory -> Legal Marketing & PR Blogs -> Larry Bodine's LawMarketing Blog

Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Webinar this Thursday on Business Development for Litigators

By Larry Bodine, Esq.

Business Development Webinar for Litigators
DATE: May 29, 2008; 12PM - 1PM Central
LOCATION: on the web, on your computer
TO REGISTER: Contact Program Director Laura Kresich: Tel: (773) 966-9273 or Lkresich@lawmarketing.com. Click here to register instantly with a credit card.

Business development is especially difficult for litigators, who will labor for months on a case, bring it to a successful conclusion, and then have a gaping hole of billable time to fill.

Marketing expert Michael G. Cummings and I have helped litigators at dozens of firms keep their caseload steady -- and growing.  In one case, they helped a litigator at a trial boutique increase her revenue to the firm from $200,000 per year to $2.5 million in one year!  She simply followed their advice, which includes the following.

TOPICS TO BE COVERED

• Focus on the "hot" areas of practice, as identified by market research.
• Methods to create a good reputation that will attract files and cases.
• The four priorities of business development.
• Pursue specific industries where you already have clients.
• The most effective marketing technique.
• Get referrals from megafirms that have conflicts.
• Get referrals from small-firm lawyers who are overwhelmed.
• Avoiding mistakes -- where most lawyers fail at business development.
• Penetrating organizations of potential clients.
• Becoming the industry expert that every business client wants.
• The two kinds of companies to look out for.
• 8 Ways to get in front of a prospective client.

WHO SHOULD ATTEND

• Experienced litigators who want to smooth out the peaks and valleys of their practice.
• Young litigators eager to build a career in litigation.
• Marketing partners who plan to build up their firm's litigation practice.
• Managing partners seeking to maintain and grow the revenue from a solid litigation practice. 

---

Registration fee: $300.  Click here to register instantly with a credit card or contact Program Director Laura Kresich at (773) 966-9273 or Lkresich@lawmarketing.com  You can display the program in a conference room, put the telephone on speaker mode, and invite as many attendees at your firm as you wish.

---

Full post as published by Larry Bodine's LawMarketing Blog on May 27, 2008 (boomark / email).