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Advertising on RSS feeds a plus for lawyer blogs and legal publishing

By Kevin OKeefe

Zachary Rodgers on the The ClickZ Network had an interesting piece this week on RSS advertising showing signs of life. This bodes well for the legal industry, not necessarily with each lawyer picking up a enough in ad revenue for an extra pint a week, but in other respects. First the key points from Rodgers' article. 34% of global respondents to a March social media survey from Universal McCann said they use RSS feeds, a huge increase from just 15% a year ago.19% of Americans use RSS feeds. Admittedly less than the RSS-addicted nations, Russia (57%), Brazil (55%) and China (54%). Gawker Media, one of the more successful blog networks, grew its revenue from feed-driven traffic by 300 percent in Q1 2008.Gawker now pulls an average CPM of $4 or $5 for its RSS inventory, only little less than they they get on the blog sites themselves...continue to full post

Full post as published by Real Lawyers : Have Blogs on June 08, 2008 (boomark / email).