Legal Marketing & PR

Webinar Tomorrow: Generate More Revenue by Focusing on High End Work

By Larry Bodine, Esq.

Don't wait to register for tomorrow's Webinar, which will help you get more clients and generate more revenue.

SPEAKERS: Business development experts Darryl Cross, Michael G. Cummings and me.
DATE: Tomorrow, August 14, 2008; Noon - 1PM Central 
LOCATION: on the web, on your computer
CONTACT: Program Director Laura Kresich; (Tel) (773) 966-9273 or  Lkresich@lawmarketing.com
WEBSITE: http://www.PBDI.org

Are you marketing more and profiting less? Business Development expert Darryl Cross says it's time to start spending no less than 80% of your time and money marketing the parts of your practice that you consider the high end work. Michael G. Cummings and I join Darryl in explaining that it's all about focus: By eliminating the hours you spend developing low end work, you can immediately start raising your rates.

Click here to sign up for this event

It is time to stop grimacing and choking down your current book of business. Make the change to a smoother practice, with these business building techniques:

1. Start spending no less than 80% of your time and money marketing the parts of your practice that you consider the high end work.

2. Always meet face-to-face with people who give you the high profile work.

3. Find solid people in your referral network that you can start feeding your lower end work. 

4. Eliminate from your bio and directory listings all of the general matters that you can do. Emphasize the high end work only. People are smart enough to figure out you can handle the simpler stuff if they need it.

5. Refuse speaking and publishing opportunities that do not emphasize your specialty work. 

6. Create a separate web site or blog that discusses only the complex issues you want to specialize in.

By eliminating the hours you spend developing low end work and raising the hours you spend on high end work, you can immediately start raising your rates. This equates to more money in the same amount of time spent working. And that is something you do not have to choke down.  

Click here to sign up for this event

 WHO SHOULD ATTEND

• A partner or associate in a law firm looking to advance.
• An attorney who has not been a top producer in the past.
• Aspiring entrepreneurs who need to build or re-vamp their practice.
• A firm leader, practice head or marketing director whose success is dependent on the business development productivity results of their team. 

Register today.  Don't regret missing this knockout program.

Full post as published by Larry Bodine's LawMarketing Blog on August 13, 2008 (boomark / email).