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Don't be a Patsy

By Rebecca Tushnet

The Partnership for a Drug-Free America is running an ad campaign with that theme. The conceit is that a clueless mom, Patsy, is posting videos on popular sites suggesting ridiculous ways to keep kids off drugs. Aside from the awfulness of the campaign, what I find interesting is all the YouTube comments accepting Patsy's reality and criticizing her ridiculous suggestions as if they were serious. Fake campaigns need to be well done or they just confuse consumers, as I think is happening here.

Don't be a patsy, indeed.

Full post as published by 43(B)log on November 17, 2008 (boomark / email).