International Law

Neither a Drunkard Nor a Pirate Be

By Stan

Diageo finally won its case against Blueblood this week in Shanghai court. The unfair competition case was a fairly straightforward one, involving similar packaging, including color and style, misleading ads, and so forth. Diageo had earlier prevailed in what I believe was an administrative action, for which Blueblood paid a fine.

Nothing ground-breaking here, although the famous "Jonnie Walker" brand will get this in the news.

Why am I talking about it? The local copycat brand was "Polonius," and I couldn’t pass up the opportunity for a nice literary allusion (see post title). I’m a lawyer, but I also went to a liberal arts college . . .

More details on the case here.

Full post as published by China Hearsay on November 27, 2008 (boomark / email).