Intellectual Property Law

Warmthvertising

By Frank Pasquale

Now here is some marketing change I can believe in:

In a national advertising first, Stove Top Stuffing is warming up Chicagoans this December by heating 10 bus shelters throughout the Windy City’s high-traffic commuter and shopping areas to help busy consumers keep cozy throughout the hustle and bustle of the holiday season.

Perhaps if we had a real commitment to public transit the state might think of doing this. (Believe me, it makes a big difference at both the MetroPark and Journal Square terminals in NJ.) But in an era of privatization, perhaps the best we can expect is some mercy from the marketers.

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Full post as published by Madisonian.net on December 02, 2008 (boomark / email).