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Intellectual Property Law

: OUT-LAW.com

Interflora sues M&S over Google keywords

By Pinset Masons

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The world's largest flower delivery firm has sued Marks and Spencer at the High Court in London for sponsoring the word 'Interflora' as a search engine keyword. The case could be an important test of how UK trade mark laws apply to keyword advertising.

Full post as published by OUT-LAW.com on December 04, 2008 (boomark / email).

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