Legal Marketing & PR

Boston Law Firm's Thanksgiving Card Does Abe Lincoln Proud

By Larry Bodine, Esq.

Audra Callanan has done it again. Following in her tradition of creating Mad magazine holiday cards and prescription-style candy pills to comprehend a Boston accent, she convinced her firm to send out wicked funny Thanksgiving cards featuring Abraham Lincoln holding a chunk of pumpkin pie on a gigantic fork.  Kudos to Audra, the Marketing Director of Hamilton Brook Smith & Reynolds in Concord, MA, for using humor and creativity to break out from the clutter of holiday greeting cards.

The firm engaged C.F. Payne, who has been called America's best-known contemporary illustrator, to create the jocular knockoff of Grant Wood's famous 1930 painting, "American Gothic."  HBS&R has 50 attorneys, patent agents and technology specialists who represent independent inventors, start-up companies and Fortune 500 companies, as well as academic and research institutions.  The firm is fully equipped with a sense of humor, a refreshing quality in these hard times.

How much of the symbolism can you figure out? Can you identity of the lamb-holding wife, comprehend the meaning of the house address "9" (right above the giant piece of pie), or know why a goggle-eyed Abe Lincoln is in the picture? What is the meaning of the giant windmills on the hills? Where is the firm logo?

For the answers, visit the LawMarketing Portal at http://www.lawmarketing.com/pages/articles.asp?Action=Article&ArticleCategoryID=58&ArticleID=830

Full post as published by Larry Bodine's LawMarketing Blog on December 18, 2008 (boomark / email).