Legal Marketing & PR

Last Day to Register for Webinar: What General Counsels Want from Their Lawyers

By Larry Bodine, Esq.

Last day to register! Don't miss out!

WEBINAR DATE: December 18, 2008

• 10 AM to 11 AM Pacific Time
• 11 AM to Noon Mountain Time
• Noon to 1 PM Central Time
• 1 PM to 2 PM Eastern Time

LOCATION: on the web, on your computer
REGISTER: http://www.sagelawmarketing.com/webseminar41.htm 

Only $300. Any number can attend in the room where you connect to the site and the call — at the same low price. To register, click the button:

What General Counsels Want from Their Lawyers: Protecting and Growing Your Client Business 

The business downturn is having an undeniable impact on client relationships. Recent research reveals:

• 40% of general counsels have fired outside counsel during the past year due to fees
• 2/3 of GCs plan to consolidate the number of lead firms they use
• Legal budgets are either stagnating or declining
• Firms are laying off attorneys who used to serve some of their top clients

Guest Speaker and Client Interview Expert Martha Cusick Eddy joins Apollo Business Development experts Michael G. Cummings and me of Apollo Business Development for this LIVE Web Seminar. Ms. Cusick Eddy is a partner with Marketing Evolutions in Denver, where she regularly conducts client interviews and surveys. In this program, she presents powerful research direct from the mouths of more than 100 General Counsels on what they like and don't like about their lawyers.

Business downturns can make or break your most important client relationships. A mistake can cost you a client’s business when you can least afford it. Even more is at stake now when your clients' needs are shifting rapidly in the turmoil and uncertainty of a recession.

In this web seminar, you will be prepared to meet the challenges of managing client relationships in a downturn.

Topics Covered:

 1: How General Counsel View Their Relationships with Their Law Firms
 2: How the Downturn Is Changing the Relationship
 3: Why Attorneys Are Not Seen as Valued Business Advisors
 4: Dealing with Fee and Billing Flash Points
 5: Why Miscommunication Is the #1 Cause Of Lost Relationships
 6: Questions To Ask Every Client
 7: How To Add Value in Down Times
 8: The Critical Need To Build Personal relationships Across the Client  Organization
 9: Finding New Opportunities to Add Value
10: Keeping Competitors from Making In-Roads at the Client

Don't Miss Out. Register today!

Only $300. To register, click here:

Full post as published by Larry Bodine's LawMarketing Blog on December 17, 2008 (boomark / email).