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Who Knows Branding? Boo Knows Branding

By David Dawsey PE Esq

There is no doubt that Boo Weekley is a likeable character. Therefore it is good to see that someone is advising him on building and protecting the BOO brand. Check out Boo?s trademark portfolio!

I) Boo Weekley: Serial No. 77584994 

IC 025. US 022 039. G & S: Athletic footwear, caps, coats, golf shirts, golf shoes, hats, jackets, shirts, shorts, slacks, socks, sweatshirts, sun visors, and T-shirts

IC 028. US 022 023 038 050. G & S: Golf bag covers, golf bag tags, golf ball markers, golf balls, golf clubs, golf gloves, golf tees, and head covers for golf clubs

IC 041. US 100 101 107. G & S: Entertainment in the nature of competitions in the field of golf; entertainment services, namely, personal appearances by a sports celebrity; providing a website on a global computer network featuring information about appearances, accomplishments, exploits and biography of a professional golfer

II) Boo?s logo: Serial Number 77603081 

IC 009. US 021 023 026 036 038. G & S: Optical apparatus and instruments and accessories for use therewith, namely, binoculars, monoculars; riflescopes; spotting scopes; rangefinders; laser rangefinders; digital navigational systems; cases for the above named goods; shooting glasses; sunglasses; satellite navigational system, namely, a global positioning system (GPS)

IC 025. US 022 039. G & S: Athletic footwear, caps, coats, golf shirts, golf shoes, hats, jackets, shirts, shorts, slacks, sweatshirts, sun visors, and T-shirts

IC 028. US 022 023 038 050. G & S: Golf bag covers, golf bag tags, golf ball markers, golf balls, golf clubs, golf gloves, golf tees, and head covers for golf clubs

III) Boo?s signature: Serial Number 77585017 

IC 016. US 002 005 022 023 029 037 038 050. G & S: art prints, calendars, mounted photographs, notebooks, pencils, pens, posters, trading cards, and unmounted photographs

IC 025. US 022 039. G & S: athletic footwear, caps, coats, golf shirts, golf shoes, hats, jackets, shirts, shorts, slacks, socks, sweatshirts, sun visors, and T-shirts

IV) Red, White and Boo: Serial No. 77584907

IC 025. US 022 039. G & S: Athletic footwear, caps, coats, golf shirts, golf shoes, hats, jackets, shirts, shorts, slacks, socks, sweatshirts, sun visors, and T-shirts. FIRST USE: 20080919. FIRST USE IN COMMERCE: 20080930

Congratulations Boo, you are doing a better job at protecting your brand than most guys on Tour.

David Dawsey  - The Golf Trademark Attorney

PS ? check out these posts for more on golfers and their trademarks: Natalie Gulbis, Greg Norman, Tiger; Bubba Watson; Tiger, Shark, Golden Bear, and Arnie; Tadd Fujikawa

Full post as published by Golf Patents on December 21, 2008 (boomark / email).