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Blogs key reason LA Times online revenue covers entire editorial payroll

By Kevin OKeefe

pimg width="209" vspace="4" hspace="5" height="34" align="left" src="http://kevin.lexblog.com/uploads/image/Picture 9(7).png" alt="LA TImes blogs" /The LA Times online has grown its revenues to the point where they cover the cost of paper's entire editorial payroll. And Neilsen Net Ratings reports the LA Times has passed USA Today and the Washington Post in uniques with, according to internal numbers, 138 million page views in November, up more than 70% in a year, and 24 million uniques, up 125%./p pRuss Stanton, editor of the LA Times, in an a href="http://www.buzzmachine.com/2008/12/22/la-times-followup"email to Jeff Jarvis/a: 'Given where we were five years ago,? he email, ?I don?t think anyone thought that would ever happen. But that day is here...continue to full post

Full post as published by Real Lawyers : Have Blogs on December 22, 2008 (boomark / email).