Legal Marketing & PR

Marketing tip of the month: Set aside an hour a day for client service and business development

By Jim Hassett

Have you noticed that times are getting tougher? 

If not, just click on this link for ?The Layoff List?.  Last time I checked, this summary of ?Employment shifts at The Am Law 200? listed layoffs at 48 large firms. 

Do you want to guess how many of the lawyers who lost their positions were rainmakers with their own solid books of business?  Nobody knows for sure, but my guess is zero, not a single one.  Layoffs affect the lawyers who do legal work, not the rainmakers who bring in the work. 
 
In this economy, there is only one sure way to guarantee security:  to have your own personal list of loyal clients.  And how do you build a list of loyal clients?  You must consistently put time into marketing, week after week after week. 

So that?s my marketing tip for January:  set aside at least an hour a day for client service and business development.

Exactly what should you do with that time?  You can spend today?s hour reviewing this blog for the advice that best fits your practice and personality.  Start with the post entitled:  Why lawyers should ignore good ideas.

Full post as published by Legal Business Development on December 31, 2008 (boomark / email).