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Lawyers use podcasts to expand reach, diversify content

By Kevin OKeefe

Podcasting is often the next step for bloggers who want to make their blogs more dynamic. They're not merely flashy additions, though – podcasts make sense for reaching busy people who want to be able to absorb information in a variety of ways. A podcast, whether audio or video, is also yet another quiet marketing tool that sometimes gets forgotten in the daily excitement of newer options like Twitter and LinkedIn. But anything that makes content available to a wider audience is a good thing. Last week in our post on law consultant Cordell Parvin, we mentioned a lawyer he coaches who benefited hugely from podcasting. Kevin O'Neill, a partner at Patton Boggs law firm in Washington D.C., started a public policy podcast at Parvin's suggestion, with tracks going out to subscribers over email and posted on his firm's website...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 18, 2009 (boomark / email).