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Grace Healy of Outside Inhouse Lawyer: LexBlog Q & A

By Kevin OKeefe

The marketing tactics that are most effective off-line are often equally as effective online. Just as cold calls and solicitations can't compare to a face-to-face meeting, so too do mass emails and bland marketing pale in comparison to the personal touch a blog can offer. Seattle corporate attorney Grace Healy turned to blogging precisely because she believed that a blog could be a way to "introduce myself in a substantive way" and present information showing her abilities. Grace's blog, Outside Inhouse Lawyer, provides commentary from an outside lawyer who has been in-house. As expected, it's given her a marketing boost. "Clients have told me that the blog shows that they are hiring a lawyer who is actually thinking," she says...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 20, 2009 (boomark / email).