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Law firm websites dead as a firm's primary Internet marketing tool?

By Kevin OKeefe

Steve Rubel, SVP at Edelman Digital, might as well have been talking to law firms in his blog post about the end of destination websites. For the last 15 years marketers lived like kings online. We built ornate palaces in homage to ourselves in the form of web sites and micro sites. Each acts as a destination that embodies our meticulous choice of aesthetics, content and activities. We still put a lot of time, effort and money into erecting these palaces, much as Louis XIV did in planning Versailles. And, for the most part we have been rewarded handsomely for our efforts. For years consumers flocked to our sites, reveled in all we had to say, played with our toys and, sometimes, were motivated enough as a result to buy our stuff. As Rubel rightfully points out, the destination web is drawing to a close...continue to full post

Full post as published by Real Lawyers : Have Blogs on May 04, 2009 (boomark / email).