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: TalkLeftDenver Post to Charge for Online Content
By Jeralyn
Is this the wave of the future for newspapers?
MediaNews Group, who owns the Denver Post and 53 other daily newspapers, plans to stop providing free online access to all its newspaper content on its Web sites. According to the Denver Business Journal, MediaNews CEO William Dean Singleton wrote a memo to employees saying, "We cannot continue to give all our content away for free."
The MediaNews memo said, "We continue to do an injustice to our print subscribers and create perceptions that our content has no value by putting all of our print content online for free. Not only does this erode our print circulation, it devalues the core of our business -- the great local journalism we (and only we) produce on a daily basis."
Seems very short-sighted to me. Fewer online eyes means fewer clicks for advertisers which will lead to decreased ad revenue. There must be a better answer.
Full post as published by TalkLeft on May 12, 2009 (boomark / email).
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