Home -> Law Blog Directory -> Media & Entertainment Law Blogs -> Sports Biz

Media & Entertainment Law

: Sports Biz

Cable Network Recasts Itself as Sports Network

An item caught my eye in MediaWeek the other day from the headline alone. The headline read: "America One Redrafts Prime Time with Sports Themes." This network plans to give over each night of the week to one sport up to the 10:00 hour and devote the 10:00 hour to action sports. Now, it's all well and good to have more sports on television, especially in prime time and even better to have more coverage of some sports that don't get much attention here such as Canadian football and rugby. However, I don't know about you but I've never heard of the America One network and I follow the television industry fairly closely.

America One claims to be in 125 markets but must not be on many cable or satellite networks. The company acknowledges being primarily on low power stations, which generally are not picked up by the local cable company. As a result, I doubt many of you will actually see any of this programming, even if you wanted to, although most of it would seem to be on other cable networks anyway.

Full post as published by Sports Biz on May 14, 2009 (boomark / email).