Legal Niches

Nintendo's Iwata: No Sense in Complaining About Used Game Sales

By gamepolitics

Used game sales are an understandably sore point with publishers but to claim that the purchase of second hand titles are not in the best interest of the consumer is absurd and borderline insulting.

That's why it's refreshing to see such a measured response from Nintendo CEO Satoru Iwata during a recent financial briefing Q&A:

If [used game sales] were illegal acts like piracies, we could criticize them. But, however hard we may express our concern about the secondhand market, as long as they are not illegal, it does not do us any good. With video games, because people do not see much deterioration in the quality when they purchase as secondhand, it may give publishers a hard time if the used product market grows.

On the other hand, this is one of the changes in the social circumstance, and it is our job as publishers to think of how to cope with the changes. When you ask me how we will cope with this issue specifically, our answer is that Nintendo must continuously craft ideas so that our consumers will feel like owning the purchased products or think about how to motivate the customers to purchase new products instead of used ones.

On a related note, according to Gamasutra, Gamestop reports that while console and new software sales are down 2.8%, sales of used software are up a whopping 31.9%.

-Reporting from San Diego, GamePolitics Correspondent and gaming snob Andrew Eisen only purchases factory sealed titles...

Full post as published by GamePolitics.com on May 23, 2009 (boomark / email).