Legal Research

"Simple, But Smart Ideas to Improve Your Practice"

Posted by Tom Kane: "Reid Trautz, one of the blogosphere's pioneers at Reid My Blog, has a helpful piece in the current issue of the ABA's GPSOLO Magazine where he shares a "few management ideas that, through a small investment of time, can have the biggest impact on clients, office productivity, firm profitability, and your quality of life." Many of them would apply no matter what size your firm.

His main point is that with all the pressures on lawyers today - billing, business development, family demands/desires, managing your practice, and personal self-time - some simple management ideas could keep the best of us from burning out.

Specifically, Trautz provides his ideas in five areas: Client Service, Financial Management, Marketing, Technology, and Office Systems and Processes. Although one can argue (as I often have) that everything a lawyer or firm does is related to marketing in one way or another, I will confine this post to his suggestions in the areas of client service and marketing specifically.

Client Service

• Enter your office and open your eyes...
• Prepare a client satisfaction survey..
• Review and revise your engagement letter.. 

Marketing

• Require that everyone in your office understand their role in marketing...
• Keep the marketing plan simple and short...
• Turn a seminar speech into an article for publication...
• Improve your web site with testimonials (where ethical rules permit), and add a video to your site.  

Not all marketing and business development ideas need to be difficult or stressful. Sometimes simple is smarter."

The full text and active links are available at the source site listed below.

Source: Legal Marketing Blog.com, 25 May 2009

Full post as published by Stark County Law Library Blawg on May 26, 2009 (boomark / email).