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Ironically, It Seems Big Pharma Is Preferred by Venezuelan People

By Donald Zuhn, Kevin Noonan, Chris Singer, Sherri Oslick, and Jason Derry

By Kevin E. Noonan -- Venezuelan President Hugo Chavez (at right) made headlines last month, and caused not a small amount of consternation, with the pronouncement that his government would act to prevent foreign (read: Western or U.S.) drug companies from enforcing patents to maintain high drug prices in his country. However, according to a story reported in The Wall Street Journal on July 7th, President Chavez may be in for a surprise: it seems that Venezuelans prefer branded over generic drugs, and are willing to pay a premium for them. The article, reported by Avery Johnson, follows the interconnected...

Full post as published by Patent Docs on July 21, 2009 (boomark / email).