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Is your law firm monitoring social media to avoid PR problems for your firm and clients?

By Kevin OKeefe

Sarah Needleman reports in Monday's Wall Street Journal that big businesses are finding it critical to monitor social media as part of their public relations efforts. A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems. Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, are deploying software and assigning employees to monitor Internet postings and blogs. They're also assigning senior leaders to craft corporate strategies for social media. Shouldn't law firms being doing the same for matters about their firm and the matters in which their firm is representing clients? In this day and age when it's so easy to set up a dashboard via RSS feeds monitoring names, subjects, and sources it borders on negligence for law firms not to be doing so...continue to full post

Full post as published by Real Lawyers : Have Blogs on August 03, 2009 (boomark / email).