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Intellectual Property Law

: IPKat

Airport rebranding shock

By Johanna Gibson, David Pearce, Jeremy Phillips and Ilanah Simon.

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The BBC has reported today that tiny little Oxford Airport, 60 miles from London, has changed its name to London Oxford Airport in the hope that the rebranding would "raise its international profile". The airport is in Kidlington, a large village which is just about big enough to feature on Wikipedia but whose entire population would fit into Wembley Stadium more than six times over.

Claire Prosser, policy executive of the Thames Valley Chamber of Commerce is reported as saying that this was a "good idea" which could benefit the whole region:

"Oxford and Oxfordshire is a place in its own right but you're linking tourism and business and it's an excellent business opportunity. We appreciate most orbital London airports are never that close, this shouldn't be that different".

Left: Kidlington offers special facilities for planes too small to land at Heathrow

The IPKat thinks this is an extraordinary piece of misplaced oopportunism, which may confuse the unwary foreigner but is unlikely to bring business and commerce into the Thames Valley. Merpel wonders whether this is just a desperate attempt on the part of Kidlington to avoid confusion with the great metropolis of Pidlington ...

Design your own airport here.

Thames Valley here

Chad Valley here

Full post as published by IPKat on August 17, 2009 (boomark / email).