Legal Research

"Make Sure the Message Matches the Medium"

Posted by Carolyn Elefant: "When it comes to Internet marketing, there's no one size fits all solution.  The effectiveness of any of the tools that I've discussed here at the Legal Marketing Blawg, such as blogs, Twitter or video depends not just on whether your current or prospective clients spend time online but  also where and how they use the Internet.

To understand the importance of how clients use the Internet to your online marketing efforts, consider the results of an April 2009 study by the Pew Internet Project released last month.  According to the study, 56% of those polled said they have at some point used wireless means for online access - a figure that's significant enough to convince most lawyers to either start or step up marketing measures online..."

Full text and active links are available at the source site listed below.

Source: Nolo's Legal Marketing Blog, 19 August 2009

Full post as published by Stark County Law Library Blawg on August 20, 2009 (boomark / email).