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"NO FRIGGIN CLUE" Confusingly Similar to "CLUE" for Video Games, Says TTAB

The Board sustained Hasbro's opposition to registration of the mark NO FRIGGIN CLUE for, inter alia, computer and video games, finding it likely to cause confusion with the "well-known and strong" mark CLUE registered for board games and computer and video games. The Board recognized that the marks are "somewhat, but not strongly, similar" and admitted that this is a "close case," but it resolved any doubt in favor of the prior registrant. Hasbro, Inc. v. Braintrust Games, Inc., Opposition No. 91169603 (August 24, 2009) [not precedential].Hasbro argued that its CLUE mark is famous, based on its history and length of use (60 years), the marketing of CLUE-branded products, and the success of the brand in the marketplace. In addition to the classic board game, Hasbro has licensed use of the mark for a number of variations of the game, and has published the game in a number of electronic formats...continue to full post

Full post as published by The TTABlog on August 26, 2009 (boomark / email).