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Legal Marketing & PR
: Larry Bodine's LawMarketing BlogHow To Sell Legal Services
By Larry Bodine, Esq.
In this snippet from my presentation at the Get A Life Conference in Chicago, you'll hear how you can:
- The three places where new business comes from for law firms.
- Why effective legal selling is not "selling."
- Questions to ask in a new-business call.
- Why you should not make cold calls.
- The No. 1 way for a lawyer to establish their credibility.
- How to find the time to do marketing and business development.
- Why you should join a trade association - not a bar association.
- Why doing business development activities will generate results.
- How to get new files by visiting clients.
- Learn who the lawyers are that clients will buy services from.
It's on YouTube at http://www.youtube.com/watch?v=Cl8G3LYCMoM
Full post as published by Larry Bodine's LawMarketing Blog on September 01, 2009 (boomark / email).
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