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Fail to engage at your own risk.

By Marks & Katz, LLC

A few weeks ago, I blogged about the need to engage one's opponent, the judge and the jury. Here are a few more thoughts on the topic:  - How can we persuade without engaging our audience? How do we engage without listening to what is said and not said, and caring? - How many of us flock to those who engage us, and flee those who do the opposite? How does a jury respond when it wants to flee, but cannot? - We can engage juries and judges without kissing their behinds. Few people like sycophants. Everyone, though, wants to be heard and cared about.

Full post as published by Underdog on September 02, 2009 (boomark / email).