Legal Marketing & PR

Don't Miss the CMO Forum, This Week in Chicago

By Larry Bodine, Esq.

Come learn how to get ahead of the curve in the economic recession and stay to network with Chief Marketing Officers and Marketing Directors. Come discuss the real life issues that are facing CMOs and Marketing Directors today. This conference is geared towards addressing the concerns of small, medium and large size law firms particularly in this economic downturn.

PRESENTED BY: Incisive Media | The American Lawyer 
SPEAKERS: See http://bit.ly/6OZXm 
DATE: Next Tuesday, September 15, and Wednesday September 16, 2009
LOCATION: Renaissance Chicago Hotel , 1 West Wacker Drive , Chicago, Illinois 60601
MORE INFO: Rachel Lewyn;(Tel) (212) 457-7924 or rachel.lewyn@incisivemedia.com
CONFERENCE WEB SITE: http://bit.ly/16HCRh

Note:  Mention promo code LMN and save $100!

• What to make of all the new technology tools – from Twitter, blogs, LinkedIn, Facebook, texting, websites – what's an overwhelmed marketer to focus on? What is everyone else doing – 59% of lawyers have a profile on an online social network, and at least 500 lawyers are twittering.
• Don't be a victim of the recession! Make your 2009 resolutions to be one of the firms standing tall after it's over. 
  Please visit "10 Money-making Business Development Resolutions for the New Year"to learn more.
• Integrating marketing (advertising, public relations, firm brochure, directory listings, website) with business development (responding to RFPs, preparing lawyer teams going out on a pitch, identifying strategic targets and client visit programs).
• Guarding the firm's Crown Jewels – Strengthening and expanding relationships with your most important clients.
• The marketer as firefighter: How to keep a strategic focus when there are dozens of small fires to put out.
• How to create a proposal center and increase your firm's 'win rate' on RFPs
• Finding the Holy Grail of marketing: Effective cross-selling.
• How to target and crack a large new account.
• How to motivate and activate your lawyers to do business development.
• Listening your way to new business - It's time to STOP pitching and START asking questions.
• Persuasive tactics to get the budget you deserve.
• How NOT to structure the marketing/business development staff – and examples of successful org charts.

My co-chair Katherine Miletich, Marketing Director, Chicago for Sidley Austin LLP and I look forward to seeing you there.  Register now while there's still time.

Full post as published by Larry Bodine's LawMarketing Blog on September 11, 2009 (boomark / email).