Legal Marketing & PR

Webinar: Turning Personal Contacts Into Profitable Business Relationships

By Larry Bodine, Esq.

PRESENTED BY: Apollo Business Development 
SPEAKERS: Larry Bodine, Esq. and Michael Cummings 
DATE: September 17, 2009; 1PM - 2:15 PM Eastern time
LOCATION: On the Web, on your computer
MORE INFO: Michael Cummings; (Tel) 630-572-4798 or mcummings@sageprofessional.com
WEB SITE: http://www.sagelawmarketing.com/webseminar49

To succeed in the legal profession you need to go out, network and build a base of relationships that will help you to develop business.

But many attorneys don't know how to develop business relationships. They worry about appearing like a predator who is taking advantage of someone else's legal problem, or imposing inappropriately on a personal relationship.

Transitioning contacts into business assets is especially difficult for attorneys. They don't want to come off as desperate or unprofessional. They don't know how to qualify a contact for business potential. Often they avoid business discussions because they don't want to jeopardize the current form of the relationship. 

In contrast, rainmakers know how to confidently mix business with their social, personal, organizational contacts - while maintaining their professional demeanor and personal dignity. In this seminar, you will find out what they know and what they do. 

Join network-building experts Michael G. Cummings and me of Apollo Business Development. We have trained and coached hundreds of attorneys at dozens of firms. These lawyers have leveraged their networks to land new clients, get introductions to potential clients and establish a professional reputation that keeps their caseload steady — and growing.

In one instance, we helped a litigator at a trial boutique increase her originations from $200,000 per year to $2.5 million in one year! She simply followed the advice that is fully covered in this seminar.

Topics Include:

• Taking an inventory of your current contacts.
• Qualifying and prioritizing your current contacts.
• Determining which of your personal contacts has business potential.
• How to approach these contacts and engage in a business dialogue in a professional manner.
• Transitioning from social conversations into a business dialogue.
• Maintaining a professional manner and personal dignity while pursuing business.
• Asking your current contacts for introductions to other people of value.
• Cultivating and maintaining an ongoing value added business relationship.
• How to target and build the right kind of new business relationships.
• How to 'network' when you are at a meeting or event.

For just $300, you and others in your firm can learn how to make solid business development progress: grow your contact base, develop the skill of engaging and qualifying contacts, learn how your contacts can introduce you to others with business value, plus apply methods for cultivating a mutually beneficial business relationship.

For more details or to Register NOW, go to www.sagelawmarketing.com/webseminar49#register. Or click here: 

Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price. One connection per registration.

Full post as published by Larry Bodine's LawMarketing Blog on September 14, 2009 (boomark / email).