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International Law

: Le petit Musee des Marques (pMdM)

Classement Interbrand 2009

By Frédéric Glaize

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Interbrand a publié son classement annuel, basé sur une évaluation interne de la valeur des marques, dont on a ci-dessus un aperçu des vingt premiers (le classement porte sur un total de cent marques).

En temps de crises, les plus grosses variations à la baisse sont subies par UBS, Citi, Harley Davidson, American Express, Morgan Stanley et HSBC. Les cinq premiers du classement restent immuables. Les plus fortes progrerssion par rapport au classement Interbrand de l’année dernière sont Google (+25%), Amazon (+22%), Zara (+14%), Nestlé (+13%) et Apple (+12%).

Full post as published by Le petit Musee des Marques (pMdM) on September 19, 2009 (boomark / email).

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