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In-House Counsel Confront Social Media

By Robert J. Ambrogi

On Monday, I chaired a day-long program in New York, Social Media: Risks & Rewards. The program was produced by Corporate Counsel magazine and its publisher, ALM, which is also publisher of this blog. I cannot offer praise enough to this program's organizers and participants. More so than any program I've participated in before, it delved substantively into the nitty-gritty issues that businesses -- and their in-house lawyers -- face in this brave new world. Of the well-over 100 lawyers who attended, most worked in-house. Of those, most worked in key positions such as general counsel, chief operations officer, chief compliance officer and chief intellectual-property counsel. They came from major corporations and nonprofits representing internationally known brands as diverse as Toys "R" Us, Shell Oil, Walmart, Boy Scouts of America and Major League Baseball. No matter what industry or sector the attendees and panelists came from, it was clear that they are wrestling with many of the same issues. How do they protect and police their brands in cyberspace? How do they protect their intellectual property. How do their businesses engage and involve themselves in social media? What internal policies should they develop with regard to social media? What guidelines...

Full post as published by Legal Blog Watch on September 23, 2009 (boomark / email).