Legal Marketing & PR

The Lawyers' Definitive Guide to Video Marketing

By Larry Bodine, Esq.

Gerry Oginski, Esq., has written a tip-packed article on markeing yourself online with video.  A New York medical malpractice and personal injury trial lawyer in practice for more than 21 years, he has produced and created more than 200 to market his law practice where he explains to consumers how lawsuits work in New York.

You've made the choice to jump right into video to market your legal services. The move is a good one. It will help you distinguish yourself from everyone else. Here now, never before released, is Gerry's definitive guide to video marketing for lawyers.

Nine Benefits to Using Video:

1. Viewers get to see you.
2. Viewers get to hear you.
3. Viewers get to know you.
4. Viewers begin to trust you before they ever walk in your door.
5. You become the wise man at the top of the mountain.
6. You are viewed as the legal expert.
7. You are giving away information in order to gain an audience.
8. Viewers see that you are a real human being.
9. The image of a grumpy unapproachable stuffy lawyer dissipates when a viewer sees you on video.

'What should I talk about in my video? Create an educational message.  What do I mean?

Do not use online video the same way lawyers have used TV commercials since 1973. A 30-60 second commercial on YouTube does nothing to help you get new clients in your door. Take advantage of the web's unlimited capacity for video.

 For the rest of the article visit the LawMarketing Portal at http://bit.ly/8IbGE 

Full post as published by Larry Bodine's LawMarketing Blog on November 21, 2009 (boomark / email).