Legal Marketing & PR

Success Mindset is the Key

By Ben Glass

I've said for many years that one of the most critical elements to successful marketing is having the proper mindset. In fact, you could make the argument that mindset is the critical element. While many lawyers are struggling this year, there's a whole bunch who simply decided to not take part in the recession during 2009. Not only that, many of them are having their best year ever.

It's not a matter of simply hoping things will turn out well. If it was that easy, you could just rub that lucky rabbit's foot and wait for the cases to come in. No, it takes discipline. It means setting your goals, and more importantly, writing them down and referring to them regularly. It means tuning out the drivel that dominates the evening news. It means hanging out with people who are doing things bigger, better, faster than you are. It means studying successful people in all industries (not just other lawyers) and applying what you learn to your practice. It means building a mastermind group with people who bring positive energy and help offer solutions not just complaints.
It means reading every chance you get...about successful entrepreneurs, companies and ideas. Your shelves should be crowded with books like Napoleon Hill's Think and Grow Rich, Michael Gerber's E-Myth series, and any and everything by Dan Kennedy. You can literally train your mind to expect success.

To rub elbows with some of the most successful and progressive attorney marketers in the country while learning a well-defined "game plan" for your practice, consider attending the Great Legal Marketing JumpStart 2010 Conference this January 15 & 16, 2010.

GLMJumpStart2010.com

Full post as published by Effective, Ethical Marketing For Attorneys on November 23, 2009 (boomark / email).