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Academic

: The Situationist

A Mental Budget for the Holidays

By The Situationist Staff

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From EurekaAlert: If you feel like you’re in a losing battle with a triple-chocolate cake, a “mental budget” can help, according to a new study in the Journal of Consumer Research. “There are some behaviors that consumers try to limit but have trouble doing so,” write authors Parthasarathy Krishnamurthy . . . and Sonja Prokopec . . [...]

Full post as published by The Situationist on November 23, 2009 (boomark / email).

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