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White Sox and Red Sox Oppose "GAMESOX" for Vehicle Mirror Cover

Our latest Hot Stove League case involves a strange double-header: my Chicago White Sox have teamed up with the Boston Red Sox to oppose an application to register the mark GAMESOX for a "vehicle accessory, namely, decorative item for a vehicle mirror." Applicant S & C Concepts, LLC. of Springdale, Arkansas, submitted the specimen of use shown immediately below. Boston Red Sox Baseball Club Limited Partnership and Chicago White Sox, Ltd. v. S & C Concepts, LLC, Opposition No. 91185694.The Opposers claim that the applied-for mark is likely to cause confusion, or create a false association, with their various SOX marks used for a "wide variety of goods and"services, including, without limitation, vehicle accessories." [Somewhere among my personal treasures I have a Chicago White Sox license plate]...continue to full post

Full post as published by The TTABlog on December 20, 2009 (boomark / email).