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Legal Marketing & PR

: Effective, Ethical Marketing For Attorneys

Keep Your Lawyer Ads and Website Focused

By Ben Glass

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You don't have to list your years of experience, where you went to school and the number of cases you have handled to let your prospects know that you are a specialist. It is possible to let potential clients know you are a specialist without ever having to say it.

Before I go into how to create effective ads that send the right message, it is important to talk about what you shouldn't do. Many attorneys make the error of listing too many practice areas in one ad. Open up the Yellow Pages and you will see some ads that list up to 25 different specialties. This type of lawyer ad is giving the impression that the law firm is just an average firm. The industry is fiercely competitive, which is why you have to find a way to stand out from the crowd.

Full post as published by Effective, Ethical Marketing For Attorneys on January 12, 2010 (boomark / email).

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