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Mobile Marketing: The Go-To Format for The On The Go 21st Century

By Carolyn Elefant

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I don't cross reference my posts that frequently, but I've just posted at the Nolo Legal Marketing Blawg about the increasing importance of including mobile devices one's legal marketing portfolio. Why? Because by 2013,

the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.

Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimized for the smaller-screen formats will become a market barrier for their owners -- much content and many sites will need to be reformatted/rebuilt.

Gartner Information Press Release (January 13, 2010).

So how can lawyers get ready for mobile marketing? For that, you'll have to "get mobile" yourself - and move on over to my post at Nolo Legal Marketing Blawg.

By the way, I've been blogging at the Nolo Legal Marketing Blog for over a year now, and I've aggregated a good deal of material. My posts don't follow the quicky "here's an idea" or "three tips" protocol that's common to most professional marketers' sites, but they offer extremely comprehensive explanations of the suite of marketing tools that lawyers should have in their arsenal and more importantly, how to implement them. Here's a sampling

1. Why Cold Calling is a Hot Idea for Legal Marketing.

2. Should You Hire A Marketing Consultant? and some of the consequences of a bad decision.

3. Marketing Through Testimonials: Giving and Receiving.

4. Don't Let Pricing Be the Evil Stepsister of Your Practice (a few suggestions on alternative pricing mechanisms)

5. Don't Let the Bars' Ethics Rules Scare You Offline

6. Can a Wikipedia Entry Help Your Firm?

7. What's In A Key Word?

Full post as published by My Shingle.com on January 14, 2010 (boomark / email).