Legal Research

"Can Lawyer Directories Pay Off For Your Firm?"

This post was written by Gyi Tsakalakis: "There is certainly no shortage of lawyer directories on the internet. While some of these directories offer free listings, many others charge fees for inclusion. So how can you tell which ones are worth it?

Factors for Directory Performance

Just like other advertising media, the key is measuring the directory's performance for your firm. While many paid directories will claim hundreds or thousands of visitors, this should not be used as an indication of how well the directory will perform for your firm.

Here are a few factors that will help determine a directory's likelihood of performance:

1. Use Google to check the directory's rankings for various high volume legal keywords--the ones you think your clients may use...
2. View the current directory listings for law firms in your fields of practice and geographic location...
3. What information do the listings contain?...
4. Contact an existing directory subscriber that is 'similarly situated' to your firm..."

Another topic of discussion is - "Measuring Performance for Your Firm"

Full text and active links are available at the source site listed below.

Source: The Lawyerist.com, 20 January 2010

Reproduced with permission of the site editor, Sam Glover.

Full post as published by Stark County Law Library Blawg on January 20, 2010 (boomark / email).