Home -> Law Blog Directory -> Legal Marketing & PR Blogs -> Real Lawyers : Have Blogs

Legal Marketing & PR

: Real Lawyers : Have Blogs

Define your personal brand as a lawyer by answering 4 questions

By Kevin

The need for a lawyer to develop a personal brand in order to succeed has been a hot topic of late. My post on the need for associates and law grads to develop a brand following a New York Times Story on the plight of young lawyers getting and keeping a job drew a fair amount of commentary and emails. Then successful lawyer and former in-house counsel at LinkedIn, Doug Mandell, spoke at the Avvo conference this week on how critical it was for lawyers to use social media to develop their own brand. Doug and I hooked up yesterday morning for breakfast to continue a discussion on that among other things. So a blog post at the Harvard Business Review by management consultant, Ron Ashkenas, on how to define your brand by answering a few simple questions was a timely one...continue to full post

Full post as published by Real Lawyers : Have Blogs on January 23, 2010 (boomark / email).