Legal Niches

AU Retailers Discuss Their Readiness for R18+

By pete_gallagher

While it should be no surprise that Australian videogame retailers support the addition of an R18+ videogame rating category, as it would help to fill their coffers, some merchants have gone a step further and offered to display R18+ rated games in whatever fashion suits the government.

If an R18+ category was enacted for videogames, both GAME and Gametraders expressed to GameSpot their willingness to setup a separate section in stores for the adult-rated games. The pair also said that, if need be, they would follow the path of how R18+ movies are now merchandised in South Australia—housed in plain, generic covers.

Gametraders' Marketing Director Chad Polley:

If it has to be done we will do it, but it would be our preference to place them in their appropriate platform section, up high, out of the view of minors. This is, of course, providing that the cover art is not deemed inappropriate for general public viewing.

A GAME spokesperson agreed, saying that although the plain wrappers would not be an 'ideal solution,' they would acquiesce to any new legislation that the government enacted.

EBGames, who has shown their support of the addition of an R18+ rating category by plastering their stores with signage and inviting customers to sign a petition, was a little more reserved when it came to discussing how they would display adult titles if the time came, saying that the focus first should be on getting R18+ introduced before divulging any future plans.

Gametraders has since joined EBGames and also added a section to its website that urges people to voice their opinion to the government over the R18+ matter.

Thanks Ryan!

Full post as published by GamePolitics.com on February 11, 2010 (boomark / email).