Practice Management

R. D. Lewis: Got Gr?ndlichkeit?

By Dan Hull

Two Englishmen, meeting on the street may say "Hello"? and exchange brief words on the weather.

Two Germans are likely to ask "Alles in Ordnung?" (Is everything in order?). Ordnung is not just a word, but a world view. Follow the rules, be organised, do the expected.

Germans, business, and The Rules. At his Cross-Culture, Richard D. Lewis, a well-known British linguist and international business consultant, writes that German business people are very different than you and me, Ernest, in "The Cultural Commandments: Germany". There are ten. Our two favorites:

1. Be thorough...and then check everything again. Lewis: "Gr?ndlichkeit (thoroughness) is a core German virtue. You should show a mastery of facts, figures, and every last detail."

3. Don?t make it sound too simple. "Life isn?t simple, is it? So why pretend otherwise? To German ears, simple messages are not complete..."

Lewis, who has made cross-cultural communication in commerce his life's work, offers a summary. Germans as traders are (a) honest, expecting others to be honest, (b) straightforward, and (c) blunt, "disagreeing openly rather than going for diplomacy".

Any questions?

Full post as published by What About Clients? on March 01, 2010 (boomark / email).