Legal Research

"Oscars Results Reflect Today's Marketing Climate - Content Reigns"

This post was written by Michelle Golden: "Some interesting backstage comments followed the Oscars on ABC News/Entertainment made by Kathryn Bigelow (Best Director for Hurt Locker) on the quality of the 2010 Oscar nominees. She said, 

"This has been a really extraordinary year for content, and content-driven material that is diverse and complex."

I was really moved when I read this. 

It's a reflection of what's garnering the most attention, and exactly mirrors what's happening on-line. What draws is content. 

...Funny when you think about it because, despite pretty redesigns, most law and accounting firm website content is nearly IDENTICAL to the stuff the firms said about themselves in their first websites, circa 1995-1998. AND, that content came from where? Yes. Straight from the brochures the firms used since.... when? The 80s. 

Just sayin'...

Those sites are so dead they don't even stink anymore! 

...Get out there. Show your intellect. Show your depth. MOVE people. Give them something to applaud. Stand out!

So, back to the Oscars for the lesson... Pretty is pretty. Popular is popular. But content wins."

The full text and active link are available by clicking on the author's name.

Source: Golden Practices, 9 March 2010, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on March 10, 2010 (boomark / email).