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: GamePolitics.comWhy People Do What They Do to Earn Social Game Points
By pete_gallagher
Research released by Offerpal Media offers some insight into why so many social gamers are willing to complete marketing actions in order to obtain virtual currency.
The comScore-conducted study among 799 panelists reported that 53.3 percent of respondents would be 'very likely' to take part in a marketing action in order to receive social game points or currency, while only 22.8 percent would be willing (and able) to pony up cold hard cash for the same rewards.
Full post as published by GamePolitics.com on March 12, 2010 (boomark / email).
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