Legal Research

"Master The Simple"

This post was written by Julie A. Fleming: "A relatively new client who hired me to work on business development asked me this week about using Twitter and mobile marketing to push blog and newsletter content.  Interesting idea, except that this client doesn't yet have a blog or a newsletter!  When I pointed that out, she  pushed back at first, telling me that she wants to make the best use possible of technology. Fine, I said, but once you know what that is, what will you be able to do with it?  She was quiet for a few seconds, then she chuckled and said yes, but it's much easier to think about how to distribute articles than to write them.  So true, isn't it?

That reminded me of one of the keys to any kind of development:  build the foundation first.  As any of you who have heard me talk about business development (or who have read The Reluctant Rainmaker) know, I'm in favor of repurposing your work in as many ways as possible and getting it out to the widest effective audience possible..."

Continue reading this interesting post by clicking on the author's name.

Source:  Life at the Bar, 17 March 2010. © Life at the Bar LLC Blog, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on March 23, 2010 (boomark / email).