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: Real Lawyers : Have Blogs

How to get coverage in law blogs

By Kevin

I receive 15 or 25 emails or press releases a day from companies or PR agencies announcing a new product or service. The vast the majority of which are of news of no interest to my readers. Shortly before a conference such as ABA TechShow or ALM's LegalTech the number only increases. At some conferences, talented PR professionals will introduce me to their clients. I want to be polite so in most cases I accept the offer. But I feel a little sorry for the CEO of a company I meet on such an introduction who asks 'How can I get on your blog.' They have little understanding of social media or blogs, they just want coverage. If I have the time, I'll explain that I really don't know anything about them or their company so I have no idea if what they do is of interest to my readers...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 27, 2010 (boomark / email).